AORTA Finish Line

Race Services
AORTA conducts and assists in numerous races in the Auburn-Opelika communities throughout the year. We have the knowledge, experience and equipment to assist in organizing road races from a one-mile dash to a half marathon. Using state-of-the-art technology, we are able to accurately record and post race results within hours of race completion.

Specifically, our race services include:
- Planning assistance to the race director from registration to race day.
- Advertisement on AORTA’s main website.
- Runners bibs at no additional cost.
- Finish line “arch” setup with finishing “chute” (pictured above).
- PA system for pre-race, post-race announcements, and music.  Also used to call out runners names as they cross the finish line.
- Course markers placed at all turns and critical locations to guide runners.
- Award listings upon race completion provided to the race director.
- Start/Finish line video.
- Online race results. Also listed on AORTA’s website.

We continuously accept applications for local races to include in our club race series. However, due to the high demand for these services during the racing season, AORTA may be unable to fulfill every request.  Here is the current list of reserved dates. 

2018
Mon, 09/24: ODK Cake Race
Sat, 10/06: Book it for Books
Sat, 10/13: SAVMA Rabies Run
Sat, 10/27: Tough Ten, Tough Two
Sun, 11/04: Race to the Red Carpet
Sat, 11/10: The Great Aero-Space Race
Sun, 11/25: Toys for Tots 5K
Sat, 12/01: World AIDS Day 5K
Sat, 12/08: Jingle Jog 5K & Santa Stroll 1-Mile

2019
Sat, 02/02/19: Brookshire Memorial 5K

If you are interested in using AORTA to support your event, please fill out and submit the request form below.

AORTA Race Services Request Form   

If you would like AORTA to supply finish line service for your event, simply fill out this services request form, submit it to the webmaster or Mike Brown and we’ll contact you shortly to begin organizing your race!  Note that due to increasing demand for our services, we have raised our fee by $50.  The baseline fee is now $350.  Adding the use of our PA system will increase the total to $400.  Lastly, we require race directors setup online registrations through www.RunSignUp.com as we found it to offer the best experience and interface between race directors, runners, and AORTA race services.

AORTA Race Director Guide (Updated 09/14/2018)   
 

Download and use this as a step-by-step guide, tailored specifically for the Auburn/Opelika area, with actionable items to check-off as you go through each of your event planning and execution phases.




Bob Bickel: RunSignUp

Barbara Herzog: Cultivating Fundraisers to Increase Donations

Trish Portuese: Race Checklist - Preparing for the Best to Avoid the Worst

Jen A. Miller: What Your Runners Want 

Andy Younger: Race Promotion & Running Community Collaboration

David Gottlieb: Streamlining Race Day for Your Volunteers

Troy Robert: Race Day Technology for Races of All Sizes


These online videos provide insights from Race Directors, Timers, and Industry Professionals during the annual RunSignUp symposiums reveal best practices in race production.  Learn from their Success!

RunSignUP Technology: Now and in the Future
- Year in Review, Top Ten List, E-mail Marketing, Racejoy, Boston

Marketing Techniques to Grow Your Race
- Methodology, Creating Events, Scheduling, Planning, Promotion, Discover What Works

Building a Year-Round Community Grow Your Race
- Building the Event, P3R (Pittsburgh 3-Rivers Marathon) The Branding
- Building Community/Relationship, Marketing, Social Media, The Future of P3R

The Synthesis of Races, Stores, and Training
- Community Involvement, Playmakers,Running & Walking Community
- Partnership Before the Race, Partnership During and After, Teams and Series

Technology, Packet Pickup, and Creating a Brand
- Streamlining Events, RungSignUp Features, Results
- Packet Pickup, Widget Technology, Why RunSignUp?

Donations and Fundraising
- Nonprofits: Own Race or Partner, Passion for Events
- Charity Partnering Benefits, Donations, Partnerships, Keep ‘Em Coming Back!

RunSignUp RD 2014


Growing a Small Race
- NC Troopers Footchase, Brand Promotion, Alternative Participant Options
- Community Partnerships & Social

Marketing like a Marketer
- Critz Tybee RunFest, Promotions/ Other Features, Sponsors & Community

Corporate Teams
- Kaiser Permanente Corporate Run/Walk, Captains are Key, Why Corporate Teams

Race Director Logistics
- The Ohio Challenge Series, Focus of a Series, Branding of a Series, Competitive Walking

What Your Timer Does
- The Art of Timing, Switching to Online, Online Registration, Timer Collaboration

Participant Managing
- Participant Management, Questions, Pre/Post Race Communication, Ambassador Program



Active.com: Strategic Event Planning Playbook (pdf)   
This interactive playbook will help you put together a race strategy that will increase your event revenue throughout the participant journey.

Active Webinar: 10 Tips to Increase Event Revenue (1:01:06)
Find out how you can increase your conversion rates, boost registration numbers, and increase your bottom line, whilst creating an amazing event experience for your participants!

Active.com: Race Director's Checklist (pdf)   
This interactive checklist is designed to ensure that you don’t overlook the small things that could have a large effect on the success of your event.