AORTA Finish Line

Race Services
AORTA conducts and assists in numerous races in the Auburn-Opelika communities throughout the year. We have the knowledge, experience and equipment to assist in organizing road races from a one-mile dash to a half marathon. Using state-of-the-art technology, we are able to accurately record and post race results within hours of race completion.

Specifically, our race services include:
- Planning assistance to the race director from registration to race day.
- Advertisement on AORTA’s main website.
- Runners bibs at no additional cost.
- Finish line “arch” setup with finishing “chute” (pictured above).
- PA system for pre-race, post-race announcements, and music.  Also used to call out runners names as they cross the finish line.
- Course markers placed at all turns and critical locations to guide runners.
- Award listings upon race completion provided to the race director.
- Start/Finish line video.
- Online race results. Also listed on AORTA’s website.

We continuously accept applications for local races to include in our club race series. However, due to the high demand for these services during the racing season, AORTA may be unable to fulfill every request.  Here is the current list of reserved dates. 

Sat, 10/12/19: Auburn Strong 5K
Sat, 10/19/19: Azakazaka 5K
Thu, 10/24/19: Ruby's Run 5K
Sat, 10/26/19: Tough 10 / Tough 2
Sat, 11/09/19: Unity Wellness Center World AIDS Day 8K/1-Mile
Sat, 11/16/19: Not recommended: AU vs. Georgia
Sun, 11/17/19: AU Vet School 5K
Sat, 11/23/19: Not recommended: AU vs. Samford
Sat, 11/30/19: Not recommende: Iron Bowl
Sun, 12/01/19: 2019 Toys for Tots 5K/10K
Sat, 12/07/19: Santa Stroll 1-Mile / Jingle Jog 5K (SEC Championship)

Sat, 02/22/20: Krewe de Tigris Mardi Gras “Race for the Beads"
Sat, 02/29/20: Kappa Delta Shamrock 5K
Sat, 03/21/20: John “Boots” Stratford Squadron Run for a Cause 5K

Sat, 03/28/20: W.E. Winter "These Colors Don't Run" 5K and Fun Run
Sat, 04/04/20: Backpack International Family 5K & Fun Run
Sat, 04/18/20: Amber’s 1st Annual Donor Dash 5K
Sat, 05/16/20: Fit to Fight 5K

If you are interested in using AORTA to support your event, please fill out and submit the request form below.

Online AORTA Race Services Request Form
To request AORTA’s race services, click HERE to fill out the online form and we’ll contact you shortly to begin organizing your race! The baseline fee is $350. Adding the use of our PA system will increase the total to $400. Lastly, we require race directors setup online registrations through as we found it to offer the best experience and interface between race directors, runners, and AORTA race services.

AORTA Race Director Guide (Updated 01/14/2019)   

Download and use this as a step-by-step guide, tailored specifically for the Auburn/Opelika area, with actionable items to check-off as you go through each of your event planning and execution phases.

Bob Bickel: RunSignUp

Barbara Herzog: Cultivating Fundraisers to Increase Donations

Trish Portuese: Race Checklist - Preparing for the Best to Avoid the Worst

Jen A. Miller: What Your Runners Want 

Andy Younger: Race Promotion & Running Community Collaboration

David Gottlieb: Streamlining Race Day for Your Volunteers

Troy Robert: Race Day Technology for Races of All Sizes

These online videos provide insights from Race Directors, Timers, and Industry Professionals during the annual RunSignUp symposiums reveal best practices in race production.  Learn from their Success!

RunSignUP Technology: Now and in the Future
- Year in Review, Top Ten List, E-mail Marketing, Racejoy, Boston

Marketing Techniques to Grow Your Race
- Methodology, Creating Events, Scheduling, Planning, Promotion, Discover What Works

Building a Year-Round Community Grow Your Race
- Building the Event, P3R (Pittsburgh 3-Rivers Marathon) The Branding
- Building Community/Relationship, Marketing, Social Media, The Future of P3R

The Synthesis of Races, Stores, and Training
- Community Involvement, Playmakers,Running & Walking Community
- Partnership Before the Race, Partnership During and After, Teams and Series

Technology, Packet Pickup, and Creating a Brand
- Streamlining Events, RungSignUp Features, Results
- Packet Pickup, Widget Technology, Why RunSignUp?

Donations and Fundraising
- Nonprofits: Own Race or Partner, Passion for Events
- Charity Partnering Benefits, Donations, Partnerships, Keep ‘Em Coming Back!

RunSignUp RD 2014

Growing a Small Race
- NC Troopers Footchase, Brand Promotion, Alternative Participant Options
- Community Partnerships & Social

Marketing like a Marketer
- Critz Tybee RunFest, Promotions/ Other Features, Sponsors & Community

Corporate Teams
- Kaiser Permanente Corporate Run/Walk, Captains are Key, Why Corporate Teams

Race Director Logistics
- The Ohio Challenge Series, Focus of a Series, Branding of a Series, Competitive Walking

What Your Timer Does
- The Art of Timing, Switching to Online, Online Registration, Timer Collaboration

Participant Managing
- Participant Management, Questions, Pre/Post Race Communication, Ambassador Program Strategic Event Planning Playbook (pdf)   
This interactive playbook will help you put together a race strategy that will increase your event revenue throughout the participant journey.

Active Webinar: 10 Tips to Increase Event Revenue (1:01:06)
Find out how you can increase your conversion rates, boost registration numbers, and increase your bottom line, whilst creating an amazing event experience for your participants! Race Director's Checklist (pdf)   
This interactive checklist is designed to ensure that you don’t overlook the small things that could have a large effect on the success of your event.